Our Story

Why did we start The Clotherie? Simple—we love to shop! We’re a mother-daughter team, with some help from Rachel’s husband, Chase. After 12 years running a service business together, we ventured into retail, and so far, we’re loving it!

Rachel and Dee have always enjoyed shopping and exploring new fashion ideas. One day, while in a boutique in Orange Beach (with Chase waiting in the car with their 4 kids), Chase joked, “You should open your own store.” We looked at each other and knew right away—this was our next step!

Within a week, we had a location, a name, and a lease. We traveled to Atlanta and Dallas to buy inventory, then spent the next week setting up the store. Our goal was to open on Black Friday 2023—and we did!

The following year, we opened our second location in Inverness, Alabama! Each store has its own style of clothing, so make sure to visit each location!

Since opening, we’ve enjoyed meeting new customers, helping them style outfits, and being involved in the local community. We’ve had great support from Alabaster and Inverness, and we’re so grateful for the connections we’re making. We’re expanding the store, working on our online shop, and who knows—even more locations may be in the future! What started as a fun idea has turned into a dream we’re excited to continue. 

Thank you for your time & we look forward to seeing you in the store!!